Experience strategy, research & design to enhance your customer experience and help your business thrive
Understand your customer needs and business goals, prioritize opportunities, determine KPIs and how to measure success, develop strategies to solve complex business challenges. Popular strategy services:
Experience strategy and planning
Gain insights from the voice of your end users, customers, partners, and business stakeholders. Popular research services:
Customer & stakeholder interviews or surveys
Usability testing (moderated or remote)
Competitive & best practice assessments
We practice an interative design approach that takes you from initial concepts and IA through to design specifications. Design deliverables often include:
Iterative IA & UI design
Wireframes & page flows
Wireframe or HTML prototypes
Measure so you can manage your experience. We can help you define key KPIs and measure the success of your design enhancements through techniques such as:
Post-launch usability testing
Customer feedback surveys
Metrics & analytics
Competitive and best practice benchmarking
Our passion is customer experience that yeilds business success. We strive to understand key customer and business needs, design for critical tasks, and understand the broader context for interactions:
Why are the users, customers, or prospects interacting with the web or mobile website or application?
Where are they in their journey with the business (our client)?
What will make them successful?
What does the business want to accomplish with the customer over time?
What will make the product, website, application, or project successful?
& BUSINESS SAVVY
Our goal is to make you successful by delivering customer centered and business savvy experiences. We work with you to understand what uniquely determines success for your project to create a strategy to deliver just that.
Every project, client, and customer ecosystem is unique. We personalize an approach that meets your project needs, supporting some or all phases of your design process: discovery, design, development, and post-deployment measurement.
We understand that business-smart solutions require working within existing standards and technical capabilities, and timelines. We are pragmatic in our approach, but always help you find strategic opportunities to enhance your customer experience.
Salzman Consulting is led by Marilyn Salzman, who partners with a broad network of customer experience research and design experts to deliver services tailored for your unique needs. Marilyn brings together a team that has deep and broad expertise, ensuring that you get the very best insights for your business and your customers. We love our colleagues and we love our clients.
Marilyn C. Salzman
We have worked with a diverse set of clients over the years, including Startups and Fortune 100s.
WHAT PEOPLE SAY
“Marilyn is not only a master in her field, she is also a gifted leader and an asset to any organization.”
—Allison Aldridge-Saur, Director of eMarketing, Chickasaw Nation
Marilyn is a tireless champion and evangelist for good design and user experience. She does not stop at Interactive Design, she is always looking at the entire picture from content, business strategy, technology, and the return on investment
—Interaction Strategy & Design Team, Sun Microsystems